ad network monitors 76% of US, knows what you buy

In tens of thousands of stores in the US and EU, a marketing company is monitoring how you shop.

150 million shoppers, 250 million transactions each week, $400 billion of total sales, & they’re just getting started. 

Pointer Media Network, an offshoot of Catalina Marketing, has its finger on the purchasing pulse of the public. Through frequent shopper IDs and customer loyalty cards in major grocery and pharmacy outlets, Pointer Media can track the brands you buy, the money you spend, and the frequency of your purchases. Armed with that information, Pointer can offer you ads, coupons, and prizes that match your habits and pull you towards their customers’ products. 

Have you ever checked out of a grocery store and been handed a coupon from a little machine next to the receipt printer? That was Pointer Media Network at work. They claim to follow 76% of households in the US, and plan to continue expanding in the years ahead.