brain scans show Apple triggering the same parts of the brain as religion

Alex Brooks, [is] an Apple worshipper who claims to think about Apple 24 hours a day, 

which is possibly 23 hours too many for most regular people. A team of neuroscientists studied Brooks’ brain while undergoing an MRI scan, to see how it reacted to images of Apple products and (heaven forbid) non-Apple products.

According to the neuroscientists, the scan revealed that there were marked differences in Brooks’ reactions to the different products. Previously, the scientists had studied the brains of those of religious faith, and they found that, as Riley puts it: “The Apple products are triggering the same bits of [Brooks'] brain as religious imagery triggers in a person of faith.”

“This suggests that the big tech brands have harnessed, or exploit, 

the brain areas that have evolved to process religion,”